Gaps and silos emerge as companies take up AI due to strategy mismatch

Artificial intelligence (AI) adoption is nearly universal among large enterprises and yet a disconnect exists between early success and organisation-wide transformation due to mismatch in perception, strategy, and ownership. This gap, or “AI whitespace”, represents untapped potential for greater business impact, according to a report by Bounteous, a digital transformation consultancy. It took insights from over 300 executives at companies with revenues of more than $500 million.

 

Investment pays off

• 93% of companies report expected or better investment return from AI
• 59% of marketing leaders see higher than expected returns
• 43% of IT leaders clock similar investment returns

 

Company agenda

• 95% of executives regard AI adoption as important or very important
• 65% of them identify AI as a top priority for the next 12 months
• 100% of companies report using GenAI for employee use

 

Work focus

• 33% of organisations say embedded AI is their top priority
• 30% say enabling workforce for AI is their top priority
• 15% of companies priortising investments in engineered-AI solutions

 

Taking up AI

• 46% of executives say the responsibility of adopting AI iswith the CIO/ CTO
• 27% say it’s with the CEO
• 5% believe it’s with the CMO/CDO

 

Industry trends

• 69% travel & hospitality executives report greater than expected returns from AI
• 55% telecom firms say the same
• 44% healthcare industry executives report greater-than-expected returns from AI

 

Challenges remain

• Marketing teams find it easier to adopt AI than IT
• AI adoption and budgeting typically falls to CIO/ CTO
• Legal risks and lack of knowledge cited as challenges in adopting AI