Gaps and silos emerge as companies take up AI due to strategy mismatch
This gap, or "AI whitespace", represents untapped potential for greater business impact, according to a report by Bounteous, a digital transformation consultancy
 "Gaps and silos emerge as companies take up AI due to strategy mismatch")
Artificial intelligence (AI) adoption is nearly universal among large enterprises and yet a disconnect exists between early success and organisation-wide transformation due to mismatch in perception, strategy, and ownership. This gap, or “AI whitespace”, represents untapped potential for greater business impact, according to a report by Bounteous, a digital transformation consultancy. It took insights from over 300 executives at companies with revenues of more than $500 million.
Investment pays off
- 93% of companies report expected or better investment return from AI
- 59% of marketing leaders see higher than expected returns
- 43% of IT leaders clock similar investment returns
Company agenda
- 95% of executives regard AI adoption as important or very important
- 65% of them identify AI as a top priority for the next 12 months
- 100% of companies report using GenAI for employee use
Work focus
- 33% of organisations say embedded AI is their top priority
- 30% say enabling workforce for AI is their top priority
- 15% of companies priortising investments in engineered-AI solutions
Taking up AI
- 46% of executives say the responsibility of adopting AI iswith the CIO/ CTO
- 27% say it’s with the CEO
- 5% believe it’s with the CMO/CDO
Industry trends
- 69% travel & hospitality executives report greater than expected returns from AI
- 55% telecom firms say the same
- 44% healthcare industry executives report greater-than-expected returns from AI
Challenges remain
- Marketing teams find it easier to adopt AI than IT
- AI adoption and budgeting typically falls to CIO/ CTO
- Legal risks and lack of knowledge cited as challenges in adopting AI