The Cellular Operators Association of India (COAI) said that in whatever format this is implemented, the move will lead to a “focused and composite handling of issues”, thereby formulating policies which are equally applicable to all the concerned ministries.
Representing the three private telecom service providers (TSPs) Reliance Jio, Bharti Airtel, and Vodafone Idea, COAI said it will reduce multiple policy formulations on the same subject, thus improving transparency and compliances.
“Taking the same logic into the operational domain covering spam/fraud messages and calls spanning over both telecom networks and OTT channels, it is necessary to apply one set of policies and regulations to both components, TSPs and OTTs,” COAI Director General SP Kochhar said.