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Instagram: How to create an AI doppelganger with Meta's Imagine Me feature
Meta's Imagine Me on Instagram lets you turn profile photos into AI-made doubles, placing them in any setting or style with just a short prompt and quick approvals. Here's how you can do it
2 min read Last Updated : Aug 15 2025 | 3:11 PM IST
Meta’s “Imagine Me” feature has been available for some time, letting users create their AI-generated doppelgangers of themselves in different settings, outfits, or artistic styles. Integrated into the Meta AI chatbot, it works by using a few approved profile photos to produce personalised images from a simple text prompt. People have experimented with this feature and shared results on social media platforms.
Using Imagine Me is straightforward: You provide Meta AI with a handful of pre-selected photos, approve them for processing, and then type a short description of what you want to see. The AI model generates images on demand without permanently storing facial data, according to Meta. Since Instagram is the platform for creativity, here’s a step-by-step guide to using Meta’s Imagine Me feature on Instagram.
Note: Some responses generated by AIs might not be accurate or appropriate. You can provide feedback to Meta about responses from Meta AI. Here’s how you can do it:
Tap and hold the AI image you'd like to provide feedback on.