Global chip design giant Qualcomm Inc projects that artificial intelligence (AI)-capable phones in the country will be available in the mid-tier mobile phone segment within the next 12-18 months, and then in the value phone segment within another two years, as more use cases are developed for consumers. They are already on offer in the premium end of the market.
Rahul Patel, the San Francisco Bay Area-based chief general manager for connectivity, broadband, and networks, says, “Premium phones on the Android side, which mostly use our Snapdragon chips, are already AI-capable, and those in the category below also support AI. We believe that in the next 12-18 months, AI capability will cascade down to the mid-tier phones and, in two years, to the value phones.”
Patel adds that to achieve this,
Qualcomm is already innovating to bring down costs. “That will require not only packing in AI technology but also being mindful of costs to ensure it meets the value proposition,” he adds.
Explaining the current adoption in India, Patel argues, “AI phones today are very few in India because the use cases have not been developed. However, the market will see a trigger based on use cases and experiences that consumers will have because of AI. Our chipsets are already capable of running these AI applications (apps); it is now up to the original equipment manufacturers to bring on the apps, which are already in the works, and you will see them next year. With compelling use cases, the share of AI phones will also increase.”
He also made it clear that the geopolitical tensions will not impact Qualcomm in India, and the potential will only be positive, as India is a major consumer market with potential for good growth in phones, automotive, personal computers, and bringing broadband to Indian consumers with their technology. India is the largest engineering base for Qualcomm outside the US.
Patel points out that innovation is key in markets like India. For instance, while the average service cost per month for using broadband globally is $50-100, in India, it is less than $5, which would make the business look unviable. “This is where Qualcomm is investing to create technological capability while offering the same level of consumer experience. It’s not just about bringing down costs but achieving an equilibrium where everyone wins — Qualcomm, consumers, and operators,” he says.
· AI phones to expand across mid- and value-end smartphone segments
· Limited AI adoption in India so far, but use cases are rapidly evolving
· Snapdragon chipsets are already AI-ready
· Qualcomm investing heavily in innovation to reduce costs
· Counterpoint forecasts 1 in 3 smartphones will be GenAI-powered globally by 2025