 "WhatsApp tests augmented reality video call effects, filters on iPhone app")
Meta-owned instant messaging platform WhatsApp is planning to introduce augmented reality (AR) capabilities for video calling. According to WhatsApp update tracker WABetainfo, AR features for call effects and filters have been spotted in the iOS 24.17.10.74 update, which is available on TestFlight.
The report from WABetainfo notes: “It appears that WhatsApp now intends to offer iOS users the same opportunity to explore new augmented reality features as it already does for the Android version.”
WhatsApp is adding a range of new features to enhance the platform’s usability. These include dynamic facial filters that can be used during video calls to customise and enhance the user's appearance. A background editing tool will allow users to blur their surroundings or replace them with pre-set backgrounds. Additionally, a low-light mode toggle will improve visibility in poor lighting conditions, enabling users to communicate effectively even without natural light. There will also be a touch-up mode tool to smoothen the user’s appearance during video calls.
Customised settings for video calls will be saved by WhatsApp, eliminating the need for users to reconfigure their preferences for each call. These features are currently accessible to some beta testers on the latest version of WhatsApp beta for iOS via TestFlight and will be rolled out widely in the coming weeks.
In related news, Meta has updated its WhatsApp Business messaging policy to allow companies in regulated sectors to send promotional messages to users in India through the WhatsApp Business platform.
WhatsApp is also set to release a new feature to enhance user privacy. The "Username and PIN" feature will enable users to replace their phone numbers with usernames. This new option will offer three privacy settings: "Username," "Phone number," and "Username with PIN," according to WABetainfo.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%