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India's beauty and personal care (BPC) products market is projected to reach USD 39 billion by 2030, driven by a fundamental shift in consumer behaviour, according to a report by e-commerce major Flipkart. Once an aspirational segment, beauty is increasingly being viewed as a daily essential for self-care and identity rather than an occasional indulgence, the report said. According to the 'Flipkart GlamUp Annual Beauty Trends Report 2026', the Indian beauty market, currently valued at approximately USD 27 billion, is identified by industry experts as one of the most attractive growth markets globally. "India's beauty market is at an inflexion point. What was once an aspirational category has become a daily expression of self-care, confidence, and identity. The opportunity is significant. India's beauty market is valued at USD 27 billion today and is expected to reach USD 39 billion by 2030, making it one of the world's most attractive growth markets," Priyanka Bhargav, Senior Direct