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The fast-moving consumer goods sector will have a "subdued" growth till September quarter in 2024 due to factors including an uncertain outlook for the agricultural sector, said a report from data, insights, and consulting firm Kantar. The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer goods) products, according to Kantar Worldpanel's FMCG pulse report. But it expects growth to get "progressively" better after September, and the year might yet turn good, especially in the second half, helped by good Rabi harvests. Some summer-related categories and even laundry products will help the industry to an extent, however, the growth in these categories combined will have a negligible impact on overall FMCG, it added. "As a result, we do see FMCG growth to be subdued, at least until Q3 of 2024. Keeping in mind the stronger first half of 2023, we may even end up seeing some stagnation in the early part of