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Swiggy on Monday announced the launch of EatRight, a new category targeting health-conscious users across more than 50 cities by offering them health-focused food options like high protein, low calorie and no added sugar under a single umbrella. The food delivery platform also shared insights based on its orders, revealing that Tier-2 cities in India witnessed 2x growth year-on-year in healthy food ordering as compared to metropolitan cities, with Chandigarh, Guwahati, Ludhiana, and Bhubaneswar leading the way. EatRight will offer over 1.8 million dishes available from over 2 lakh restaurants. Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said, "With EatRight, we are offering food options that blend seamlessly into a user's regular ordering habits, removes decision fatigue through clear categorisation and integrates healthier choices naturally into everyday food ordering". In a statement, Swiggy said its partner brands are also ...
The hike in platform fees by Zomato, Swiggy and magicpin ahead of the festive season is set to make ordering food costlier for millions of users across the country, which is likely to rise further due to the 18 per cent GST levy on delivery charges from September 22. Swiggy has hiked its platform fee to Rs 15, inclusive of GST, in select markets. Rival Zomato has raised its platform fee to Rs 12.50 (excluding GST), whereas the third-largest food delivery player, magicpin, has also revised its platform fee to Rs 10 per order, in line with broader industry trends, making it expensive for food delivery consumers. Estimates suggest that the additional burden on account of 18 per cent GST to be levied on delivery charges from September 22 is expected to add roughly Rs 2 per order for Zomato users and Rs 2.6 for Swiggy customers. E-mail queries sent to Swiggy and Zomato by PTI seeking responses remained unanswered. A magicpin spokesperson told PTI that it has already been paying 18 per