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Food Delivery In India
Food delivery platforms Ownly and magicpin are eyeing a bigger share of India's food delivery market, citing growing restaurant participation and order volumes across major cities. The developments come as India's food delivery sector sees more platforms seeking a foothold in the market, while restaurants push for greater control over commercial terms and customer-facing promotions. Anshoo Sharma, Founder and CEO, magicpin, told PTI that the platform has seen growth across major cities, with both restaurant partnerships and daily orders increasing. "Restaurants appreciate the transparency we bring to the table and as a genuine alternative, with operations across top major cities throughout India. It is our restaurant partners and customers who have helped us to become India's third-largest food delivery app, and we only see a growth trajectory going forward," Sharma said. "We have experienced growth across all the major cities across India, and our operations continue to run smooth
Anticipating sustained growth in its food delivery business, a top Swiggy executive said the company has yet to tap 85-90 per cent of the market in India, and there are no plans for global expansion yet, given the huge potential available back home. Speaking to PTI here on the sidelines of the World Economic Forum Annual Meeting, Swiggy's Food Marketplace CEO Rohit Kapoor said India still represents a fairly large opportunity for change, as there is nothing on the cards right now for global expansion. And opportunities are there, not just in food but also in multiple other businesses across the country, he said. In food, particularly, we have been guiding the markets to an 18-20 per cent growth rate year-on-year, and I think trends are holding up to that even if you look at our last quarter numbers, he said. Asserting that the food penetration level in India is way below not just Western numbers but even some Southeast Asian and Asian countries, he said this creates a huge ...
Swiggy on Monday announced the launch of EatRight, a new category targeting health-conscious users across more than 50 cities by offering them health-focused food options like high protein, low calorie and no added sugar under a single umbrella. The food delivery platform also shared insights based on its orders, revealing that Tier-2 cities in India witnessed 2x growth year-on-year in healthy food ordering as compared to metropolitan cities, with Chandigarh, Guwahati, Ludhiana, and Bhubaneswar leading the way. EatRight will offer over 1.8 million dishes available from over 2 lakh restaurants. Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said, "With EatRight, we are offering food options that blend seamlessly into a user's regular ordering habits, removes decision fatigue through clear categorisation and integrates healthier choices naturally into everyday food ordering". In a statement, Swiggy said its partner brands are also ...