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Lenders are less likely to provide loans to borrowers who are new to credit, as they prefer to serve their existing customers, a leading credit information company said on Thursday. According to TransUnion CIBIL data, only 13 per cent of overall loans in FY26 were NTC borrowers against 32 per cent in FY17 despite an expansion in the number of credit-eligible people to 89 crore from 79 crore at March 2017. Its chief executive and managing director Bhavesh Jain said private sector lenders are least likely to entertain NTC customers, and the bulk of such borrowers are brought by public sector banks and non-bank lenders. Jain said a particular lender's risk appetite or credit policy would be influencing such decisions of staying away from the NTC category, and stressed that the repayment performance of the NTC category is on par with prime or near-prime borrowers. In some cases, lenders are choosing to give credit not just to existing credit customers, but to borrowers who have a histo