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China's best selling EV maker betting on cult status to sell a million cars

Hongguang Mini outsells bigger players and even Tesla almost every month with a tiny, bare-bones EV that starts at $4,500.

Set up in 2002, the Chinese-American JV built its business selling microvans: dependable sliding-door workhorses that earned the nickname ‘the bread box car’ in Mandarin
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Set up in 2002, the Chinese-American JV built its business selling microvans: dependable sliding-door workhorses that earned the nickname ‘the bread box car’ in Mandarin

Bloomberg News
Since last July, a little-known automaker in China’s southwest has dominated the world’s largest electric car market, outselling bigger players and even Tesla Inc. almost every month with a tiny, bare-bones EV that starts at just $4,500.
 
The Hongguang Mini is the brainchild of SAIC-GM-Wuling Automobile Co., a joint venture between SAIC Motor Corp. and Guangxi Automobile Group Co., two state-backed automakers, and U.S. giant General Motors Co.

Based in the city of Liuzhou, known for its limestone mountains and river-snail soup, the company -- which has sold some 270,000 of the cars within nine months, making it the best-selling