Hybrids to SUVs: Honda bets on new launches to regain footprint in India

As part of further organisational restructuring, the company has elevated Kunal Behl to vice-president- marketing and sales

Japanese automotive (auto) major Honda is trying to recover lost ground through the launch of new products and entering new segments in India.

The company on Thursday launched a hybrid version of the popular sedan City as it attempts to make its mark in its transition to clean fuel.

“India is a very important market for us. We have a very strong brand image here and I want to carry that forward,” said Takuya Tsumura, new president and chief executive officer at Honda Cars India, who took charge on April 1.

As part of further organisational restructuring, the company has