"Top management should develop a cohesive strategy for sustainability"

In business context, sustainability is to operate without damaging the ecosystem in which the business exists. Ecosystem is comprehensive - business, social, economic and the environment. Thus sustainability can only be achieved if business is designed and operated in a manner that it is economically viable, socially harmonious and environmentally responsible.

Any business will draw natural, social and economic resources to operate. Key is to draw them in a manner that allows ecosystem to recoup itself. A good strategy, will take these into account. If the strategy is inclined towards only one of these aspects, organisation’s seemingly successful business may