Business Standard

"Top management should develop a cohesive strategy for sustainability"

Himanshu Jain believes CEO should be accountable for not just profits, but also for sustainability

Himanshu Jain 

In business context, sustainability is to operate without damaging the ecosystem in which the business exists. Ecosystem is comprehensive - business, social, economic and the environment. Thus sustainability can only be achieved if business is designed and operated in a manner that it is economically viable, socially harmonious and environmentally responsible.

Any business will draw natural, social and economic resources to operate. Key is to draw them in a manner that allows ecosystem to recoup itself. A good strategy, will take these into account. If the strategy is inclined ...

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First Published: Fri, June 02 2017. 16:36 IST
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