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Indian 'incursion' in China

India's trade deficit with China might be massive but the soft power of Bollywood is making waves there

A still from Secret Superstar
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A still from Secret Superstar

J Jagannath
Most of Hindi cinema abides by the unwritten dictum of making a quick buck with cheap laughs. But Aamir Khan’s films in recent years have been standouts, even though their politics is muddled. That said, he seems to have cracked a market that can, in no time, be Hindi cinema’s biggest moolah-raker: China.

Right from 3 Idiots, movies starring him have done exceptionally well. But he seems to have found the key to Valhalla with Dangal. Even by a conservative estimate, the movie in China seems to have made twice its combined earnings in India and the rest of the world.