 "Close-up")
A fresh approach
Which is your best campaign and why have you chosen it? When was it launched?
Being part of the industry for many years, I have worked on several memorable campaigns for clients such as Unilever, Colgate-Palmolive, Britannia, Tata group, Hyundai and so on. But the one that I
MY TAKE
We had to take on the market leader without naming it. So, it was a tongue-in-cheek message — we were taunting the market leader in an entertaining way to remind people that you can change your habit.
Brand: Close Up
Year of launch: Not available
Agency: Lintas
Which is your best campaign and why have you chosen it? When was it launched?
Being part of the industry for many years, I have worked on several memorable campaigns for clients such as Unilever, Colgate-Palmolive, Britannia, Tata group, Hyundai and so on. But the one that I
