42% users say e-commerce sites display country of origin: LocalCircle study

It has been almost two years since govt asked online platforms to ensure compliance to display this information

About 42 per cent consumers surveyed found e-commerce app platforms to be compliant in making country-of-origin information available, said a survey conducted by LocalCircles.

The survey also found that the percentage of e-commerce consumers looking for country-of-origin detail has also gone up. The percentage of e-commerce consumers that looked for country of origin information when shopping online in 2020 was 37 per cent. This rose to 43 per cent in 2021 and is now at 51 per cent, indicating that India’s e-commerce consumer is increasingly becoming savvy and is opting to make informed decisions.

Recent geopolitical tensions were found to