60-second ad warns riders about Uber and Lyft, but some call it alarmist

The ad is the third in a campaign introduced in 2015 to promote Ride Responsibly, an initiative that encourages riders to "think before you app"

Pamela Anderson walks down a city street and uses her cellphone to book a ride. Along the way, she passes a newspaper and street signs that say, “Hollywood Sexual Harassment Scandal Reaches New Lows” and “US  Senator Accused of Groping.” When she gets into the car, she sees another sign that says, “Ride-Hail Drivers Suspected of Rape.” The car doors lock, and the driver turns around and suggestively asks, “Shall we?” Just then, “#MeToo” pops up on her phone’s screen.

“When you accept a ride from a ride-hail app, you also accept the risks that come with it,” Anderson says in