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A white knight galvanises Eveready as company fights mounting debt

The Burmans of Dabur become the biggest shareholder in India's largest dry cell battery maker as the Kolkata-based promoters struggle to ring-fence their tea-to-engineering group

Eveready
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Eveready has debt of around Rs 350 crore on its books. But the problem is at the promoter level and over the past year some options of resolving it were weighed and discarded

Ishita Ayan Dutt Kolkata
Brij Mohan Khaitan stepped into the elite world of tea as a white knight when in 1961, a Marwari businessman, B Bajoria, had cornered a 25 per cent stake in Bishnauth, part of one of India’s top managing agency firms, Williamson  Magor & Company. The shareholding was just a per cent short of the 26 per cent promoter holding.

A rattled Richard Magor — then at the helm — made an offer to Khaitan, who used to supply packaging materials and fertilisers to the company, to become a partner. The rest is history — Khaitan not only made it to