80% firms in Asia Pacific changing marketing strategy over Covid-19: Adobe

With habits of consumers changing significantly due to Covid-19 disruptions, nearly 80 per cent of organisations in the Asia Pacific (APAC) region are transforming their long-term marketing strategy, according to a survey by Adobe on Thursday.

The results showed that around 80 per cent of organisations in countries like India and China are likely to have a Covid-19 taskforce to manage messaging and campaigns.

Organisations in these two countries are also expected to be significantly quicker in returning to pre-Covid level of investment in marketing than those in other countries.

"This year has brought about a broad shift in consumer