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80% firms in Asia Pacific changing marketing strategy over Covid-19: Adobe

Organisations in countries like India and China are likely to have a Covid-19 taskforce to manage messaging and campaigns.

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This sense of duty among marketers is strongest in China and India, and weakest in Australia, said the study.

IANS New Delhi
With habits of consumers changing significantly due to Covid-19 disruptions, nearly 80 per cent of organisations in the Asia Pacific (APAC) region are transforming their long-term marketing strategy, according to a survey by Adobe on Thursday.

The results showed that around 80 per cent of organisations in countries like India and China are likely to have a Covid-19 taskforce to manage messaging and campaigns.

Organisations in these two countries are also expected to be significantly quicker in returning to pre-Covid level of investment in marketing than those in other countries.

"This year has brought about a broad shift in consumer

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First Published: Aug 20 2020 | 5:14 PM IST

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