Ad spends to revive in India in 2018

From the 10th position in 2017, India would move up to the seventh position by 2022 by virtue of adding Rs 47,028 crore in ad spends in the next five years

The media intelligence arm of IPG Mediabrands, which is part of the Interpublic Group, has joined peers GroupM and Dentsu Aegis Network to project a revival in Indian ad spends next year. In its latest forecast, Magna has said advertising expenditure (adex) will grow 12.1 per cent in 2018, ahead of the 11.1 per cent expected at the close of this calendar year.
 
GroupM had said last week that India would be among six countries driving up ad spends in 2018, while Dentsu had forecast an ad growth of 12.2 per cent for 2018.
 
Magna, however, also said