After a year of discounts, consumer durables set for price rise from 2020

The added burden on manufacturers for recycling e-waste is expected to impact their margins, which may further lead them towards hiking prices of other items

After a year of offering discounts and price cuts, companies are firming up plans to hike prices of consumer durables as 2020 sets in. 

Refrigerators are set to be costlier by up to 8 per cent — the first price rise for any consumer durable category since 2018 — despite a fall in costs of crucial raw material.

Refrigerator prices are bound to rise across brands as new energy efficiency norms kick in next year. 

According to Kamal Nandi, president of the  Consumer Electronics and Appliances Manufacturers Association (CEAMA) and vice-president of Godrej & Boyce, price hikes are inevitable as most manufacturers are