After a year of offering discounts and price cuts, companies are firming up plans to hike prices of consumer durables as 2020 sets in. Refrigerators are set to be costlier by up to 8 per cent — the first price rise for any consumer durable category since 2018 — despite a fall in costs of crucial raw material.
Refrigerator prices are bound to rise across brands as new energy efficiency norms kick in next year. According to Kamal Nandi, president of the Consumer Electronics and Appliances Manufacturers Association (CEAMA) and vice-president of Godrej & Boyce, price ...
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