After announcing merger of financial services, Shriram working on super-app

Indian shadow lender Shriram City Union Finance Ltd. is building a so-called super app to offer various financial products on a single digital platform, joining other major non-bank finance companies in taking on growing competition from fintech firms.

“We already are in the process of building a super app,” Y.S. Chakravarti, chief executive officer of the company, said in an interview Monday on Bloomberg Television. “Three months from now, the super app should be ready, offering every financial product that a customer needs.”

 The move follows another major shadow lender Bajaj Finance Ltd., which has also been working on its