After FDI prick, Amazon back in the ring with record number of merchants

Amazon India seems to be back on track after adding over 50,000 sellers since January. Their numbers are at an all-time high, at 450,000 merchants. This is after making drastic changes in its business model and going through a rapid transition to be compliant with foreign direct investment (FDI) norms in the e-commerce sector

E-commerce firms had to change the way they functioned after the government enforced new FDI norms in the sector on February 1. According to Amazon India, the company is compliant with all FDI norms in the e-commerce sector. For the time being, it has even stopped a