Amazon witnesses biggest ever festive sale in India, says top exec

More than 80 per cent of the new customers came from smaller towns for the e-commerce giant's month-long festive sale event Great India Festival which would end on October 23

Amazon said its ongoing month-long sale ‘Great Indian Festival (AGIF) this year is turning out to be the biggest-ever event for the e-commerce firm. The event witnessed the largest-ever participation from sellers and brand partners bringing services to millions of customers across the country. 

“The Great Indian Festival is turning out very clearly to be our biggest-ever event in terms of value and units sold,” said Manish Tiwary, vice president and country manager, Amazon India. “More than 80 per cent of our new customers have come from smaller towns.”

Amazon is competing with players such as Walmart-owned Flipkart, Reliance's JioMart,