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Amazon Prime Videos zeroes in on comedy as genre pays off in Indian market

Comicstaan, which debuted on Amazon Prime Video last year and was the service's first major non-scripted original IP, has announced the second season of the show

Topics
Amazon Prime Video | Comedy

Urvi Malvania  |  Mumbai 

With the first season of its comedy talent show Comicstaan still attracting viewers, Amazon Prime Video’s bet on comedy as a content genre is paying off. The service, which was launched in India in December 2016, almost a year after global rival Netflix, says its focus on comedy comes from the agenda of filling gaps in the content market to broaden its user base.

Comicstaan, which debuted on Amazon Prime Video last year and was the service’s first major non-scripted original IP (intellectual property), has announced the second season of the show. If you lived in a metro like ...

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First Published: Wed, June 26 2019. 22:11 IST
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