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Amazon's deal with Future Retail stuck on new e-commerce FDI norms

Shares of Kishore Biyani-led firm fall 11 per cent after Centre announced amendments to FDI norms for e-tailers

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Amazon logo on the facade of one of their office buildings located in Silicon Valley, San Francisco bay area | Photo: Shutterstock

Raghavendra KamathAlnoor M Peermohamed Mumbai
Shares of Kishore Biyani-promoted Future Retail have fallen over 11 per cent in the past four trading sessions after the government announced changes  to foreign direct investment (FDI) norms for e-commerce companies.


The Centre last week announced changes to e-commerce policy to check predatory pricing and deep discounting. According to the new policy, e-commerce portals can’t force vendors to have exclusive deals, and will give uniform terms to all sellers. The government also aims to put a cap of 25 per cent on the inventory