Amazon-Shoppers Stop deal is a win-win for both, say analysts

The Amazon's investment arm buying five per cent in Shoppers Stop is expected to be a win-win deal for both, say consultants and analysts.

Shoppers Stop on Saturday said it will raise Rs 180 crore by selling 5 per cent stake to Amazon.Com NV Investment Holdings.  As part of the deal, Amazon experience centres, which let customers test out the products available online, will be set up across Shoppers Stop’s stores.

"Since Flipkart has got a lead in mobile phones, Amazon has to do something different to move ahead. They can launch mobiles and other categories at shoppers stop stores