Ambani vs Chandra: Media convergence looks set for a new game of thrones

Reliance announced the merger of its various content, distribution, and media properties in its listed subsidiary Network18 earlier this week.

This week saw Mukesh Ambani consolidate the media assets of Reliance Industries, giving distribution a big push. With this, the battle of supremacy between Ambani and Subhash Chandra, who straddle the media convergence space of broadcasting, distribution, over-the-top (OTT) channel, content, and movies, will only intensify.

Unlike other big international players such as Disney (which has only a minority stake in DTH Tata Sky) and Sony (which does not have a distribution company), Ambani and Chandra span the entire media convergence space.

Reliance announced the merger of its various content, distribution, and media properties in its listed subsidiary Network18 earlier