You are here: Home » Companies » Analysis
Fabogo rides on Dubai success to spread wings
Our Sensex target for March 2018 is 32,200: Citi India's Abhinav Khanna
Business Standard

Analysis: Shielding brand McDonald's

Reopening outlets, targeted communication key to regaining consumer trust, say experts

Topics
Mcdonalds

Arnab Dutta  |  New Delhi 



Mcdonalds
A brand like McDonald’s has consumers belonging to all sections of the society

Caught in the bitter bickering that has engulfed Connaught Place Restaurants (CPRL) and the US headquarted McDonald’s, how does Brand McDonald’s hold on to its turf in India? By keeping the customer out of the fight, say experts. And that is what Vikram Bakshi, reinstated managing director of CPRL has told Business Standard in an interview, soon after the court ruled in his favour, that he hopes to do at the earliest.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Sun, July 16 2017. 23:25 IST

RECOMMENDED FOR YOU

.