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Apple gets to bite into Indian retail as policy hurdles are removed

After many months of patient negotiation, two Cabinet decisions last week may finally see the iconic brand set up shop in the country

Same euphoria: While there’s no word yet on how many stores Apple could set up in India, there’s much excitement around its possible entry | REUTERS
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Same euphoria: While there’s no word yet on how many stores Apple could set up in India, there’s much excitement around its possible entry | REUTERS

Nivedita Mookerji
Apple was possibly in preparation mode for its Indian retail journey when the Union Cabinet last week passed two critical decisions that could remove long-standing policy hurdles for the Cupertino-based tech giant.

The Cabinet decision to ease sourcing norms will benefit not just Apple, but other foreign single brand retailers, too, such as Swedish furnishing major Ikea, which is already in India. As for Apple, the earliest India will get to experience Apple online will be early 2020 and the company’s first fully-owned signature store should be up around 2022 — almost two decades after it had opened its first