ApnaKlub, the B2B wholesale platform for fast-moving consumer goods, has raised a total of $16 million in a series A round of funding. This comes after ApnaKlub raised $10 million from Tiger Global in late 2022. ApnaKlub has raised $20 million till date.
The additional funding has come from TrueScale Capital and ICMG Partners, with participation from Flourish Ventures, Sequoia India’s Surge, Blume Ventures, and Whiteboard Capital.
The funds will be used to enhance a digital platform for kirana store owners and wholesalers in tier-2 and tier-3 cities to purchase goods and services. This is a $100 billion consumption market.
ApnaKlub is focused