You are here: Home » Companies » News
Business Standard

Bigbasket is charting next phase of growth by juggling offline, online play

The company is eyeing to fill the white spaces as it were and expand its offering as an omni-channel operation


Shubhomoy Sikdar 


Almost a decade after online grocers rushed to serve customers at the click of a mouse, the Indian consumer has yet to fully embrace online grocery shopping. A humble 4 per cent of the country’s grocery spending occurs online today, whereas other retail categories have witnessed much deeper e-commerce penetration — from 25 per cent for footwear and apparels to upwards of 50 per cent for mobile phones and books. The grocery category remains one of the rare exceptions in the sense it is still playing catch-up even as penetration reaches 15-20 per cent in countries such as the UK and South Korea.



What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.


Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, May 06 2019. 01:26 IST