Binani Cement's acquisition can make UltraTech market leader in north India

UltraTech currently has 19% market share with Shree Cement commanding 22% of the market

Acquisition of Binani Cement, subject to approval, is poised to make UltraTech Cement the market leader in the north Indian cement market overtaking the current market leader Shree Cement.

According to sector analysts, Shree Cement’s current market share in the country’s northern zone is around 22 per cent while UltraTech’s share is 19 per cent. In case of a successful takeover, UltraTech’s market share will climb higher to touch around 26 per cent. In turn, it will provide the Aditya Birla Group company greater power on pricing, which in turn, is expected to boost its margins.

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