Bold appeal for fresh eyewear

A new digital ad by Fastrack tries to communicate to its young audience in their own language urging them to opt for more fashionable eyewear

It isn’t new for advertisers to target a young audience with content that isn’t appropriate for family viewing. And Fastrack has been a notable youth-oriented brand that has consistently come up with risqué commercials that appeal to sensibilities of a young, urban population. In its latest campaign, Fastrack has floated a digital advertisement that tries to woo fashionable youths in the age group of 18-25 with an unabashed narrative that urges them to “get fresh”.

The ad shows a boy and a bespectacled girl with a colourful frame. The film, less than half-a-minute long, flashes a montage of shots that include