Branded apparel sales up 5-10% in April-June qtr on aspirational demand

Unbranded wear lags despite low price point; industry calls for standardisation, as has been achieved in auto sector

Branded apparel sales boosted to report 5-10 per cent growth in the April–June quarter as manufacturers advanced “end-of-season” said by two weeks.

Unlike previous years when branded apparel makers began annual “end-of-season” sale by June end, this year the seasonal practice started mid-June. So, this periodic sale volume would reflect in the quarterly performance for the April–June quarter.