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Burger King eyes highway stop-overs as key drivers of its growth in India

Despite the surge in food aggregators, Burger King will continue to maintain focus on brick-and-mortar model

Rajeev Varman, CEO of Burger King India, said the firm seeks to take the brand to highly visible locations
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Rajeev Varman, CEO of Burger King India, said the firm seeks to take the brand to highly visible locations

Avishek Rakshit Kolkata
Burger King is planning to expand its restaurant chain by opening outlets at highway stopovers. At present, it has 212 restaurants across 50 cities in the country. 

Significant investment is being pumped into the country’s highways and a lot of these are coming up with built-in stoppages and rest areas, which are being now auctioned off. “This is becoming a major development for us, especially in the northern part of the country. This is a major growth avenue that we are eyeing,” said Rajeev Varman, chief executive officer at Burger King India.

The company will collaborate with stopover management consolidators, who will
Topics : Burger King

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First Published: Aug 31 2019 | 2:55 PM IST

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