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Colgate India meets distributors' body to sort out issue of price parity

Colgate India's meeting with distributors comes after the traditional channel stopped supplying its Colgate MaxFresh range of products in Maharashtra

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Colgate | Colgate-Palmolive India | Indian companies

Sharleen D'Souza  |  Mumbai 

During the second wave, consumers are behaving differently as people are buying  more essential supplies online, price inflation in personal care is collapsing. (Photo: Bloomberg)

( India) on Wednesday met distributors’ body to sort out the issue of price parity between the traditional trade and organised distributors, which are present offline as well as online. These include Jiomart, Booker, Udaan and Elastic Run.

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First Published: Thu, January 06 2022. 02:01 IST
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