Business Standard

Friday, February 14, 2025 | 02:00 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Consolidation of domestic market to gain steam as WPP PR agencies merge

Experts say the move of merging units makes sense where there are more than two agency brands within a vertical

Premium

Viveat Susan Pinto Mumbai
WPP, the world’s largest marketing communications company, on Tuesday announced that it was merging group agencies Burson-Marstellar and Cohn & Wolfe, both operating in public relations (PR), to deliver integrated solutions to clients.

The merger, which affects India as well, is expected to hasten consolidation in the domestic PR agency business, which has seen an emergence of big five marketing communications companies WPP, Omnicom, Publicis, Interpublic, and Dentsu largely through acquisition.

Only a year and a half ago, Japanese major Dentsu had acquired independent PR agency Perfect Relations in India in a move that mirrored consolidation in the larger advertising and media

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in