Covid-19 impact: Diageo India launches programme to help recover bars, pubs

Their top priorities included hygiene measures, digital support and practical equipment and training to transform how their outlets will work when they reopen

Liquor maker Diageo India on Wednesday announced a Rs 75-crore programme 'Raising the Bar' to support bars, pubs and restaurants serving alcohol to help them recover from the impact of the Covid-19 pandemic.

'Raising the Bar' is a two-year programme to support the revival and recovery of bars, pubs and restaurants across cities including Delhi, Mumbai, and Bengaluru, Diageo India said in a statement.

Diageo designed this programme following a global survey of bar owners to identify key priorities to support reopening.

Their top priorities included hygiene measures, digital support and practical equipment and training to transform how their outlets