 "Diageo launches programme to support bars, pubs reeling under COVID impact")
Liquor maker Diageo India on Wednesday announced a Rs 75-crore programme 'Raising the Bar' to support bars, pubs and restaurants serving alcohol to help them recover from the impact of the Covid-19 pandemic.
'Raising the Bar' is a two-year programme to support the revival and recovery of bars, pubs and restaurants across cities including Delhi, Mumbai, and Bengaluru, Diageo India said in a statement.
Diageo designed this programme following a global survey of bar owners to identify key priorities to support reopening.
Their top priorities included hygiene measures, digital support and practical equipment and training to transform how their outlets
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