Delivering in the fast lane: How Swiggy doubled its presence to 100 cities

After food, Swiggy has set its sights on several related offerings, such as grocery delivery and offering food at campuses of large academic institutes

In 2015, when Vivek Sunder left India to head Procter & Gamble’s Ethiopia operations, he had not heard about a start-up called Swiggy, which is not surprising. Sunder was P&G’s director of commercial operations in Mumbai, while the then one-year-old online food delivery platform was predominantly confined to Bengaluru, the city where it is based.

So early last year, when he got an opportunity to return to India, and that too as the chief operating officer (COO) of Swiggy, it was not an easy decision for him. Sunder thought it over for almost three months, had several discussions with the