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Developers are now designing apartments with selfies, Instagram in mind

Savvy developers and architects are embracing the power of the platform to move product, and are baking creative moments into the design process

Designer Ryan Korban designed the lobby of 40 Bleecker to look even better on a cellphone camera	photo: bloomberg
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Designer Ryan Korban designed the lobby of 40 Bleecker to look even better on a cellphone camera photo: bloomberg

Heidi Mitchell | Bloomberg
Designer Ryan Korban has always been devoted to Instagram. An influencer himself (with some 137,000 followers), the 34-year-old New School graduate earned his success by designing flagship stores for high-fashion brands that were flooded with selfie-takers from the go. Using bold colors and “wow moments” such as a massive dome made of gold leaf for the Madison Avenue Aquazzura boutique, he lured lookie-loos and the design-curious off the street just to take photos to post to their feeds. “No one wants to design a store that people just walk past,” he says.

So when Broad Street Development asked him to