Discovery mixes fact and fiction, extends the brand

Infotainment network forays into entertainment & sports, plans a digital-first strategy for channels

“We are transforming ourselves, going completely local with content,” says Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific as he lays out the game plan for the network’s upcoming GEC channel Discovery Jeet. The network, having spent over two decades in the region, is overhauling its programming, audience engagement tools and marketing strategies as it goes all out to grab a slice of the digital and television consumption pie. 

It is targeting the young Indian male to dive deeper into the broadcasting universe with two new channels: Jeet and DSports. At the same time it is developing