DLF 3.0: Realtor ventures into new territories after four decades

DLF's tryst with the MMR market is not completely new. It has had smaller joint ventures and land ownership projects in the region earlier

DLF
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Photo: Reuters

Arnab Dutta New Delhi
In mid-2020, when Kushal Pal Singh, the undisputed king of India’s vast real estate market, relinquished the top post at the country’s largest realtor, he left behind an empire that is best compared to the Greek myth of the Phoenix.

Once the leader of Delhi’s organised real estate market, DLF’s steep decline in the 1970s and its majestic rise since has often been cited as a business resurrection story. Now, a year after his departure from the helm of affairs, history seems to be repeating itself at the real estate major.

In the 1970s, it was the government prohibitions that had forced DLF to venture into uncharted territory; some five decades later, the Delhi-headquartered firm has set its eyes on

First Published: Aug 24 2021 | 06:04 AM IST

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