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Don't think outside the box; remove the box entirely, says OpenGenius CEO

Study after study has proven that creative companies flourish because they're innovative, Griffiths tells Sneha Bhattacharjee

Topics
Creativity  |  Iphone  |  Apple

Sneha Bhattacharjee 



Don't think outside the box; remove the box entirely, says OpenGenius CEO

What is the link between and innovation? What is the use of in business if that cannot be scaled up and monetised?

is a key ingredient in innovation — the real difference is that innovation is about actually applying creativity. Having strong, creative ideas is great — but you’ve got to do something with them to really scale up your business. Look at a company like Apple, they applied their creativity when they imagined a phone without a keypad and then actually created it. If they’d not made that idea a reality, today we’d have no .

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First Published: Wed, June 19 2019. 21:39 IST

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