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E-commerce FMCG sales to touch 5% by 2022, says Nielsen's Prasun Basu

At 2%, he said, India is already equal to markets such as Canada, Germany, Spain, and Italy in terms of e-commerce penetration for FMCG products

Viveat Susan Pinto 

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on Wednesday said the sale of through the e-commerce channel would touch 5 per cent by 2022 from 2 per cent now as consumers increasingly shop online. This would take the e-commerce market for products in India from $1.2 billion currently to $4 billion, led by metro markets, said Nielsen's President, South Asia, Prasun Basu. At 2 per cent, he said, India is already equal to markets such as Canada, Germany, Spain, and Italy in terms of e-commerce penetration for products.

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First Published: Wed, December 04 2019. 21:36 IST
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