E-commerce tech firm Unicommerce expands in Gulf, starts Saudi operations

E-commerce was worth $8.3 billion in 2017 in the Middle East and North Africa (MENA) region and is expected to more than triple by 2022 to reach $28.5 billion, says a study by Bain & Co and Google

Unicommerce, India‘s largest e-commerce focused SaaS (software-as-a-service) platform, is now further strengthening its foothold in the Middle-East market with setting up operations in Saudi Arabia. With its expansion plan and roadmap set in motion for the middle-east, the company aims to increase its international business and double its contribution to the overall company revenue by next year. 

“The Middle-East region is witnessing a similar growth pattern like India,” said Kapil Makhija, CEO, Unicommerce. “We understand the nuances and challenges faced by e-commerce companies and e-tailers in an emerging e-commerce market like Saudi Arabia and will provide them with best-in-class software