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Equanimity leads $2 mn funding in agri-logistics platform FreshVnF

Other investors include GVFL and the family office of Manish Choksi, the non-executive vice chairman of Asian Paints Limited

Ranju Sarkar  |  New Delhi 

barter, barter system, fruits
Photo: iStock

Mumbai-based Ventures has led the maiden investment round in FreshVnF, a fresh fruit and vegetable tech platform that optimises the supply chain for hotels, restaurants, cafes and Other investors included GVFL and the family office of

Choksi is the non-executive vice chairman and part of the promoter group of and invested through his family office.

Supplying fresh fruits and vegetables from farm to fork has been a challenge for years. ‘‘is changing this by leveraging new age technology, current mobile penetration and availability of cheap data to build an efficient supply chain helping reduce wastage and simultaneously ensuring fresh produce reaches your plate,’’ said Rajesh Sehgal, Managing Partner at Ventures.

Sanjay Randhar, Managing Partner at GVFL said, ‘‘FreshVnF, is an agri-tech company that is disrupting the supply chain of sourcing and delivery of fresh farm produce through its technology-focused approach, thereby bringing significant efficiencies in the system and having a huge impact on the reduction in wastage of fresh produce in India. We are delighted to back the credible team for their initiatives that result in better income to farmers and to consumers.’’

Atul Kumar, Co-Founder at said ‘‘We are thrilled to welcome and GVFL. Their experience at nurturing and scaling start-ups, will help us achieve our goal of transforming the and reinforces the market opportunity, the founding team’s vision, and our capability to address this market at scale. These funds will help us grow our farm network for consistent supplies, build our technology platform for seamless supply chain operations at scale, and help us achieve our goal of providing fresh farm produce to end customer within 16 hours of harvesting. FreshVnF will work aggressively to increase its retail footprint and service over one lakh retail customers in western India.’’

is a VC fund investing in capital efficient, technology enabled, early stage Equanimity was floated in 2017 by Rajesh Sehgal, a former senior executive director at Franklin Templeton Investments.

Equanimity has built up an admirable portfolio that includes like company PeelWorks, online events booking platform Bookeventz, online parenting platform BabyChakra, investment app Sqrrl, Baby monitoring product RayBaby and medical supplies marketplace DrStore.

GVFL Limited is one of the first venture capital firms in India. It has supported ventures working on cutting edge of technology as well as entrepreneurs with innovative ideas and growth across sectors. GVFL has managed 8 funds, invested in nearly 92 companies and exited nearly 75% with handsome returns to investors. GVFL is one of very few domestic fund houses to have full investment life cycle experience.

First Published: Tue, May 28 2019. 20:39 IST