Eye on profitability, quick commerce firms turn into brand magnets

Attract advertisers to their platforms while also focusing on core business and scaling up

Once thought of as a passing fad, quick commerce might have just turned the corner to become a revenue generating business. The Blinkit numbers shared by Zomato recently are a case in point: the growth in revenue per order has led to higher overall revenue growth of 28 per cent quarter-on-quarter in Q3 FY23. 

Also adding steam to the company is its advertising model.

In the third quarter results, Blinkit CEO Albinder Dhindsa said the platform had become a preferred destination for over 500 brands for advertising and engagement. “These brands, large and emerging, use us to build brand awareness