Flipkart's PhonePe looks at features to differentiate itself from BHIM

PhonePe, launched in August last year, has recently crossed the milestone of 10 mn downloads

Flipkart-owned digital payments app PhonePe will focus on bringing new disruptive payment products, such as standing instructions and instant refunds, to win over customers, even as the government-backed BHIM app continues to add users at a blistering pace.

PhonePe, launched in August last year, recently crossed the milestone of 10 million downloads, a feat its rival BHIM has been able to achieve in just 10 days. While not disregarding the competition, Sameer Nigam, the CEO of PhonePe, says the growing popularity of BHIM is good for his company.

“We decided to build on UPI in 2015 and the one thing