Flipkart to woo festive shoppers, eyes 80% share of large appliances market

The company says it has begun raising stock levels for higher demand during upcoming sales

Flipkart, the country's largest e-commerce marketplace, says it would aim at an 80 per cent share of the large appliances segment in the e-commerce space. The new focus is part of its effort to grow categories that yield higher margins.
 

The company says it will woo festive shoppers to purchase large appliances on its platform, via a heavily improved delivery and installation service. In the country's top 13 cities, Flipkart will offer next-day delivery and installation, a capability it has apparently built over the past few months.
 

"The Large Appliances category on Flipkart has been steadily growing, with continuous surge