Flipkart veteran building unified shopper identity across stores

Flash, an early-stage startup established by an e-commerce veteran to target frequent online shoppers, bagged $5.8 million in seed capital to defy a tough global funding climate.
 

The Indian startup created by engineer Ranjith Boyanapalli, a former executive at Walmart Inc.’s Flipkart, raised the funds from backers including Global Founders Capital Management and angel investors such as Binny Bansal and Sujeet Kumar.

Flash is creating a digital identity that power shoppers can use across retail sites. The service seeks to make order processing, communication with sellers and the use of rewards programs easier for frequent shoppers. The company will use the